Cognitive Dissonance

Overcoming Cognitive Dissonance: A Guide to Staying True to cognitive dissonance Festinger's theory of cognitive dissonance describes this behaviour, seeking a new truth when there is an identified incongruence between either cognitive dissonance Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social

cognitive dissonance Key Takeaways · Cognitive dissonance occurs when a person believes in two contradictory things at the same time · Within investing and in other areas, failing